Guide for requesting tickets for Fashion Week shows.
You’re probably wondering how I’ve managed to get show invites at London Fashion Week the last 3 seasons, and the truth is it isn’t actually that difficult!
I thought it’d be good to share with you guys how I apply for shows should you be interested in attending fashion month in the future!
First up: Register as a BFC accredited blogger/press here: https://secure10.eventadv.com/BFC/login.aspx?reg=1
The official guidelines does state that you need 35k+ IG followers and post fashion related content. They also state that they look for evidence of regular blog content showing a clear interest in British designers.
(I don’t have anywhere near this many followers though, so don’t let this put you off)!!
I then await the Fashion Week Schedule – keep up-to date here: http://www.londonfashionweek.co.uk/Schedule
LFW falls every February & September – start to look up the schedule at-least a month in advance!
The schedule details always include date/time, details about the brand and a press email address. For the shows i’m interested in I will send the brand a direct email, something similar to:
Be realistic – you’re not going to get into the Burberry show unless invited – show some support to new British designers, do some networking and make the most of being there.. the rest will come!